Frank Luntz is an American political and communications consultant, pollster, and pundit and the author of Words That Work. His well-known focus groups often highlight the importance of language in shaping public opinion and policy. Today, he will discuss the social unrest in America, the economy, the COVID-19 pandemic and the disappointing leadership coming from both political parties at the moment.
Frank Luntz notes a few unprecedented developments in public opinion. Racial equality protests are broadly supported across racial groups in a way they never were in the past. And the medical profession has approval ratings in the 70s, making it one of the few institutions seen positively at the moment. Before this crisis, President Trump was receiving high marks from the public on the economy, but now that has collapsed along with his overall approval rating.
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